In the fast-paced world of industrial and manufacturing technology, strategy often takes a backseat as most companies prioritize solving immediate customer issues. A recent study by a top American university revealed that many executives, even from Large companies ,still confuse tactical actions with true strategy. Here’s a streamlined approach to refocus on strategic marketing leadership to fuel growth and adaptability.
Common Misstep:
Many MSMEs mistake a series of important actions for a strategy. Constant firefighting and issue resolution often push strategic planning out of sight.Essence of Strategy :
Strategy is Company wide Positioning done for the Organization / Business so that it has a strong Competitive advantage . It does not include any element of actual task / execution in it .Strategy is like a fabric woven with a thread of Purpose , Values and Mission of the company .Why This Matters for MSMEs in Tech and Manufacturing:
Without a strong, unified strategy, these companies risk losing ground in relevance, resilience, and responsiveness—traits crucial for sustained Growth and customer satisfaction.The Role of Strategic Marketing Leadership:
While the Strategy is curated by the Business ,Strategic marketing isn’t just another function enabling business; it’s the custodian of company-wide Strategy, vision and direction. Marketing leaders drive the alignment between brand promise and operational delivery, ensuring that the company's actions are purposeful, not reactive.Action Steps for
Leaders:
Challenge Marketing to be worthy Custodian of Strategy .
Tap on Marketing excellence to drive Revenue Growth Marketing to bridge immediate needs with long-term goals.
Stay Customer-Centric: Make relevancy, resilience, and responsiveness a company mantra, ensuring every strategic action aligns with these pillars.
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