CORPORATE RELATIONSHIPS- THE WHY & HOW.
"🚀 Strengthen Your External Stakeholders' Relationships: The BASE Model for SMB Growth in Industrial & Manufacturing 🌟"
In Mid to long run about 1/3rd of Corporation’s earnings are estimated to be influenced by how a company engages with regulators and other External stakeholders.
"Calling all SMBs in the Industrial & Manufacturing sectors! Are you navigating constant crisis management but struggling to focus on strategic stakeholder engagement? You're not alone.
In fact, a McKinsey survey highlights that while 58% of companies prioritize external influence, only 12% excel at it. 🌐💡
Let’s change that with the BASE Model—your guide to transforming stakeholder engagement into a sustainable growth engine. Here's why it matters and how you can ACT NOW!"
BASE
What It Stands For
Actionable Insights
🛤️ B - Bridge
Commit to create leadership bridge between your organization and stakeholders.
Dedicate 20-30% of your time to this critical growth pillar.
🗣️ A - Ambassadors
Build a network of internal ambassadors for external engagement.
Empower functional leaders to extend your stakeholder influence.
📖 S - Storytelling
Leverage storytelling to align with your mission.
Create a communication strategy that resonates with external KPIs.
🤝 E - Engage
Engage stakeholders consistently and intentionally.
Plan a year-long engagement calendar tied to priorities.
"🚀 Ready to transform stakeholder relationships into a growth engine? Here's your playbook:
1️⃣ Get your Marketing Leadership to champion the BASE Model.
2️⃣ Include stakeholder management in your Annual Marketing Plan.
3️⃣ Track availability and emotional energy to optimize engagement types.
Follow me for weekly insights on Growth Pillars and actionable strategies to future-proof your business! 💡💼 #SMBLeadership #IndustrialGrowth"